What are you making, who is it really for, and why will they choose it? I bring experience across children’s content, early years audiences and direct-to-consumer platforms to help sharpen the relationship between the creative idea, the audience and how they consume it.

One of the questions I’ve spent years working through is how culturally specific ideas travel. I can help you think about what should remain uncompromisingly local, what needs to translate, and how an IP can reach new audiences without losing what made it distinctive in the first place.

Before Kunda Kids, I spent much of my career inside global businesses including Unilever, Diageo, Cambridge University Press and WPP. I bring that product and brand thinking into children's media, helping teams get clearer on what they are building, why it matters and how to position it.

Great IP needs a route to an audience and a route to revenue. I can help you think through distribution, platform strategy, partnerships, licensing, commercial models and where the most credible growth opportunities sit.

I’m also building the thing myself. I understand the decisions that look very different when the money, people, reputation and consequences are yours. I work particularly well with founders and leaders navigating growth, changing business models, competing priorities and moments where there is no obviously right answer.