Advisory
Built Different:
Advisory & Consultancy
Great ideas rarely fail for lack of ambition.
What shapes what they become is the clarity of the thinking behind them, the confidence to make the right decisions, and the ability to execute them well.
I support studio owners and leadership teams building children’s media and products at the moments that shape what comes next. When an idea has the potential to become something bigger, a decision could change its direction, or the ambition has outgrown the way you’ve been working.
I’ve worked as an executive on both sides. I’ve co-founded and helped build Kunda Kids from the ground up, and spent two decades across Unilever, the BBC, Diageo, Cambridge University Press and WPP, seeing how some of the world’s biggest brands make decisions, build products and scale ideas.
Expertise:
Where I Add Value
Two decades across brand, product, media and business, combined with the experience of building a children’s media company from the ground up.
That experience has taken me from some of the world’s biggest brands to recognition as one of Africa’s Business Heroes in 2024 and 2025. These are the areas where I bring deep knowledge, practical experience and informed judgement.
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My expertise spans the development of children’s IP from initial concept through to worlds that can extend across animation, publishing, music, products and experiences. I help teams identify what makes an idea distinctive and ownable, where its expansion potential lies, and how to build for long-term audience and commercial value.
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What are you making, who is it really for, and why will they choose it? I bring experience across children’s content, early years audiences and direct-to-consumer platforms to help sharpen the relationship between the creative idea, the audience and how they consume it.
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I specialise in how culturally specific ideas travel. What should remain uncompromisingly local, what needs to translate, and how an IP can reach new audiences and markets without diluting the cultural specificity that made it distinctive in the first place.
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I bring two decades of product and brand experience to helping teams sharpen what they’re building, who it’s for, the need it meets and what makes it distinctive, turning strong ideas into clear, compelling propositions.
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A great IP needs a clear route to audience, revenue and growth. My expertise spans distribution, platform strategy, partnerships, licensing and commercial models, with a focus on where to play, how to create value and which opportunities are worth pursuing.
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Building a business yourself changes how you see the decisions behind it. My experience as a founder gives me an understanding of growth, shifting business models, competing priorities, and decisions where capital, people, and reputation are genuinely at stake.
The Approach
Built Different
Built Different is a proprietary advisory model developed from more than 20 years across innovation, consumer insight, brand, media, consulting and entrepreneurship. It brings together tried-and-tested approaches to understanding audiences, solving problems, building products and IP, developing teams and creating commercially viable businesses.
Each offer applies that experience at a different critical point, from clarity and decision-making to building and scaling, through a structured process with defined outputs, executive-level analysis and actionable recommendations.
A successful engagement should leave you with more than a job done or a set of recommendations. It’s a high-value relationship with someone who understands what you’re building, is invested in seeing it succeed and can remain a trusted perspective as it evolves.
Book a Free Call
Sessions
Talk & Decide:
For Founders, Executives and Small Teams
40 minutes · Online · For founders, executives and leaders
A focused one-to-one conversation for creative executives, founders and leaders who want an experienced, independent perspective on something they’re working through.
Got something you want a fresh perspective on? Let’s talk.
90 minutes · Online or in-person · For founders, leaders and small teams
You bring the decision, the context and what’s at stake. I bring an independent perspective, commercial and strategic insight, research and experience.
You’ll leave with clarity and conviction to make the right decision for you.
Build & Scale:
For Companies & Small-to-Medium Leadership Teams
4 or 8 hours · Online or in-person · For companies and leadership teams
A hands-on working session to sharpen concept, strategy and direction.
We’ll interrogate the data, systems, processes and assumptions already in play, and identify what’s missing or getting in the way.
4–8 weeks · Online and in person · For companies and leadership teams
Ongoing strategic advisory for teams navigating growth, change or a significant next stage.
Designed for companies that want me to work more deeply with the business, team or challenge.