Built Different
Built Different is an audio and video series that explores what it really takes to build something extraordinary and the personal transformation that comes with it.
Hosted by Louisa Olafuyi, award-winning entrepreneur, media executive and producer, each episode uncovers the stories behind founders, creators and leaders building businesses, brands and ideas that matter. Honest conversations about ambition, resilience, identity and the cost of creating something that lasts.
Because success isn't just what you build. It's who you become.
Season 1: In Good Company
The people you choose are the strategy
Episode 1: The Company You Keep
Why the people around you are the most underrated business decision you will ever make.
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Episode 2: The Mentor Myth
Everyone says to find a mentor. Nobody tells you what that actually looks like in real life.
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Episode 3: The Co-Founder Question
Building with someone is closer to a marriage than a business arrangement. Choose accordingly.
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Episode 4: The Dumbest Person in the Room
If you are always the most impressive person around you, you are in the wrong room.
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Episode 5: The Cost of the Wrong Company
Proximity is a decision. Not everyone who enters deserves to stay.
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Episode 6: The Loneliness of Building
You can be surrounded by people and still be entirely alone in this.
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Episode 7: Family as Infrastructure
The people at home are not separate from their work. They are load-bearing.
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Episode 8: In Good Company — The Season in Full
Eight episodes. One thread. Here are the highlights from the Season
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Our first season explores the relationships that make or break a build. Who is in the room, who should be, and who should not be? Eight conversations about the most underrated strategic decision any leader will ever make.
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